百度营销-擎舵
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<h3 class="ce-header ce-header--left">关于产品</h3>
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<div class="ce-paragraph cdx-block ce-paragraph--left">营销创意的生产，正在被AI重新定义。擎舵是百度营销旗下的一站式AIGC创意生产平台，一个为增长而生的“营销合伙人”。擎舵依托百度文心大模型的强大能力，致力于将复杂的营销内容创作，简化为“一句话”的事。自首次亮相以来，擎舵平台已迭代升级超过100次，累计服务超12万家企业及机构，创作出千万级的营销物料，正以惊人的速度重构着商业营销的生态。</div>
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<h3 class="ce-header ce-header--left">适合谁？</h3>
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<div class="ce-paragraph cdx-block ce-paragraph--left">营销一线优化师：需要在百度营销平台进行大量广告投放，并渴望通过高质量创意素材提升转化率的投手。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">企业市场部人员：负责品牌宣传、内容生产，希望从繁琐的文案、制图、剪辑工作中解放出来的营销团队。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">中小企业主：预算有限但对营销效果有高要求，希望以更低成本获取更多客流的创业者和管理者。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">特定行业从业者：如教育、汽车、房产家居等领域，需要快速、批量生成符合行业特性的定制化营销内容的企业。</div>
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<h3 class="ce-header ce-header--left">产品特色</h3>
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<div class="ce-paragraph cdx-block ce-paragraph--left">最懂营销的AI：擎舵根植于百度庞大的搜索与营销数据，对用户行为和市场趋势有着深刻洞察，确保生成的每一条创意都直击要害，不仅“好看”，更“好卖”。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">全链路AI赋能：不同于单一工具，擎舵打通了从灵感激发、创意生成、资产管理到效果诊断的营销全流程，提供一站式解决方案。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">无缝衔接投放：擎舵与百度营销的“轻舸”等智能投放平台深度融合，生成的创意素材可以无缝进入投放环节，实现了“即产即用”的高效闭环。</div>
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<div class="ce-paragraph cdx-block ce-paragraph--left">结果驱动的进化：平台每天都在海量真实的用户行为反馈中学习，数据飞轮越转越快，让擎舵对营销的理解越来越深，持续进化。</div>
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